Match advertises that they have introduced 6 million happy couples (1.3m in the UK). Match began around the mid 90s and has over 20 years in the online dating industry.

Ease Of Use

Match's homepage

As soon as you enter the site, the virtual coach ‘Lara’ is on screen to help. Lara is a robot, with a human face, so she won’t answer any adhoc questions and is more a steer and friendly face as to what happens next and to send profiles your way!

Registration was as straightforward as such a thing can be: email, location, personal information, character information, information about the person you would like to meet. There are longer questionnaires, but Match reserved this for their Affiny questionnaire, once you sign up. We did find that there was a glitch if you rushed through the questions, and had to back up several times do the question again.

There is one question per screen, and profiles appear across the bottom as you select more and more traits, which is engaging. They state 5 minutes, this was economical, however, once done it is all set up, and the photo and email verification worked well.

You are able to have a good look around whilst photo and profile are approved, and are continually shown more profiles of a good selection of men in your local area.

Special Features

Match profile questions

Match has everything covered. A mobile Apps, Events in larger cities (meals, drinks etc), Winks, Boosts, different levels of membership for different budgets, looking Incognito, Affiny (a more detailed personality questionnaire), and access to an enormous database.

Although presented with an app download page, we were unable to find a link to it again.

Site Safety dating app

There are two ways to discover Match’s Site Safety policy, either in their ‘Mission and Safety Advice’ at the bottom of the screen, or by going into the Help section within ‘Account Settings’.

There is a moderation team, who seem to check profiles manually, there is no mention of any automation or a specific system – the profile photo and data was certainly approved quickly. There are report profile functions on every profile, as well as your own blacklist facility. Match also list a number of helplines and websites for support if things do go wrong on a date.

Customer Support

Lara from

Lara offered a friendly face and support in the sign up process, however, she is clearly there to get people on board and to promote profiles – she doesn’t actually answer real questions.

The main HELP section is found (after a little hunting) in the ‘Account Settings’ section. It is full of FAQs along with a support email and a UK telephone number that is supported 9am to 5pm.


We would suggest that Match is a great place for your online dating experience. There is a lot to get your head around, and it takes some investment of time – but there are a variety of options for any pocket / or investment in the quality of your profile, and there is certainly a lot of interest as soon as you have set yourself up. The large membership means that there is likely to be someone for everyone, and that it is paid makes sure that only those REALLY interested in meeting someone sign up.

It is worth investing the time to understand how it works, and what options are available, and members are keen to get in touch as they want to make their membership work for them.

There is a commercial feel – you are offered the subscription upgrade page at every opportunity, and Lara does seem to push profiles your way with enthusiasm, but once you have paid, you have access to a huge selection of members, there is a good deal of information about everyone and you are able to communicate with them in a safe environment.